In the fast-paced world of technology startups, many founders focus heavily on delivering superior UX/UI, believing it to be the cornerstone of their success. However, an exceptional user experience alone is not enough to guarantee market penetration and growth. This article explores the often-overlooked importance of distribution strategies, using Apple as a prime example of how robust distribution can amplify the impact of great design. Learn why startups must balance their focus on UX/UI with effective distribution to truly thrive in a competitive landscape.

Halfway into my lifetime, I thought I’d document the things I have learnt so far as a reflection. (This is purely opinion and personal perspective)

Passion is talked about a lot. Young entrepreneurs are encouraged to follow their passion when going out there in building their ventures, right? But if you don’t understand the deeper meaning of passion, I personally think that these kind of advice such as “find your passion” can be very misleading for young entrepreneurs just starting out.

If you think a minimum viable product (MVP) is simply just a bad version of your first product, you are wrong. And sadly, a lot of people think that way. And there’s also a lot of people out there simply “think” that they need to build an MVP because they have to be lean, but they don’t know why and what that means, they just do it because “I want to start a startup, so I must build an MVP”. . . hmm

I have an idea, I have done a lot of research and analysis on the market and I can show you the stats if you want, I have talked to my friends, and done surveys with many other people and they all love it. The idea is fully validated. I have also done 3 years of financial projections and I’m 100% confident that this idea is going to work, and it will be massive. This is where I’m at, I have got a detailed requirements specification for the proposed solution. And all I need is just some funding or a tech co-founder to build the solution so we can launch it to the market.

If that sounds like you, you might just want to invest a few minutes of your time to read through this article.

A startup is an organisation that is organically formed, nurtured, grown and evolved into a fast-growing, scalable enterprise, whilst a small business is an organisation that is initially built based on a defined objective and some kind of proven framework or methodology.