AI will not fix a business that was never designed to scale.

Reduce revenue leakages, operating costs and administration burden.

We help SME owners find and fix the recurring work that leaks sales, creates admin burden, increases labour cost and keeps the business dependent on the owner.

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Where is your business leaking money, time or control?

Most SME owners feel the problem before they can describe it in system terms. It usually shows up as missed revenue, rising costs, manual chasing, staff questions, poor visibility or too many things coming back to the owner.

Which common symptoms do you feel the most right now in your business?

You are getting more sales, but where is the extra profit?

The business is bringing in more work. You have more customers, more jobs, more enquiries, more invoices, and more staff than before. But somehow, the extra money is not showing up in your own pocket. Staff expenses keep rising. Admin keeps growing. You are still pulled into the details. The business is bigger, but it does not feel more profitable, more controlled, or easier to run.

You may think

"Maybe we are not charging enough. Maybe we need more sales. Maybe the team just needs to work faster."

What may actually be happening

But what if more sales are exposing the real issue? Every new customer may be creating a long tail of manual work after the sale: messy onboarding, missing documents, unclear client instructions, back-and-forth emails, WhatsApp messages, staff asking where things are up to, and owner judgement whenever something does not fit the usual path. The revenue is coming in, but too much of it is being eaten by labour, rework, chasing and coordination.

Questions to Ask First

Where does each new sale create extra chasing, checking, rework, staff questions or owner decisions?
More importantly, could that work be prevented earlier with a clearer onboarding process, better self-serve intake, cleaner instructions, required documents upfront, and fewer loose ends for staff to chase later?

Different symptoms. Same underlying pattern.

Most SME owners see the mess at the end of the workflow. But the real problem often started much earlier.

What shows up later

Missing information
Unanswered emails
Staff questions
Late payments
Unclear status
Manual chasing
Owner intervention

Where it usually started

The form did not validate the right information.
The onboarding process did not collect what was needed upfront.
The SOP did not define who owns the next step.
The handoff did not explain what “done” means.
The dashboard did not tell anyone what action to take.
The automation did not include the exception rules.

The fix is not just to chase harder, hire more admin, or add another tool. The fix is to re-design the workflow properly, so the right information, rules, checks, handoffs and follow-up steps are built in before the mess appears.

What we look for first

You usually do not need to fix the whole business at once. You need to find the one recurring part of the business that keeps costing money, time or owner attention.

The leak might be hiding in...

The way new enquiries are handled.
How clients are onboarded.
Overdue invoices.
Missing documents.
Staff constantly coming back for answers.
A piece of software that everyone uses, but no one uses properly.

The first job is to find the source of waste

Is the business collecting the wrong information at the start?
Are staff missing clear instructions, templates or decision rules?
Are clients being allowed to submit incomplete information?
Are follow-ups relying on memory instead of a proper process?
Are tools recording the work, but not helping people finish it?

Why business owners trust us to know what to fix, what to build, and what to leave alone

After 20+ years working with hundreds of businesses, we can usually see where the friction is coming from, and whether the fix should be better intake, clearer staff instructions, fewer manual steps, better follow-up, smarter use of existing tools, or a new system built properly.

Digital Native Since 2004

20+ years helping businesses adapt to new technology waves, from the internet era to AI-enabled operations.

500+ businesses supported

Helping SMEs, founders owner-led businesses and large organisations improve business systems and reduce operational friction by implementing effective digital solutions.

Strategy to implementation

We do not just advise. We analyse, design, build, implement and improve the practical systems needed to help you achieve your business goals.

Breadth of Experience

Experience across large organisations, SMEs, startups, owner-led businesses across multiple industries.

Start with one problem that keeps costing you money.

If leads are being missed, invoices need chasing, staff keep asking for answers, admin keeps growing or software has not solved the mess, bring that problem to the call.

We will help you turn that messy recurring problem into a clearer workflow, a practical system, and a realistic implementation plan, so the business can stop relying on chasing, guesswork, staff memory and owner intervention.

Recover missed revenue. Reduce unnecessary admin cost. Improve margin.

Book a Consultation Call Today

Hear What Others Say About Working With Me

Chintan Gatecha

Co-Founder & COO, Senstra

Jonathan's multifaceted expertise is rare and invaluable. He possesses a deep understanding of complex technical aspects, including software, data analytics, and AI, coupled with a profound grasp of the business landscape.

His ability to align stakeholder motivations and strategize accordingly sets him apart. Even in industries where he may not have had extensive prior involvement, Jonathan's ability to quickly comprehend and navigate complex industry dynamics is exceptional.

His adaptability and keen analytical skills enable him to make significant contributions in various sectors, reflecting his broad-ranging competence.

Arash Atashnama

Co-Founder & CEO, Deepmeds

What truly resonates with me about Jonathan is his ability to perceive. He understands the intricacies of technology, AI, data analytics, and more. But beyond that, he resonates with people, with cultures, with the heartbeat of an industry.

Despite no prior experience with MRI scans or radiology, he swiftly comprehended our world, providing insightful analyses and strategic guidance. Jonathan's generosity is boundless. He connected us with angel investors, invited us to industry gatherings, and enriched our journey with his vast network. He is not merely fulfilling a role; he is an ally, a partner in our quest for success.

Allow me to share a glimpse of Jonathan's multifaceted support. He has been an advisor, marketer, facilitator, counsellor, and a friend. His commitment transcends mere duty; he has shown a genuine empathy for the challenges of early-stage entrepreneurs like ourselves. His passion is not only about business; it's about nurturing people with dreams; entrepreneurs.

Paul Guevara

Ex-National eBusiness Manager, Fuji Xerox Australia

I remember first speaking to Jonathan's company when I was working at realestate.com.au. I didn't end up using his services at that time but because the conversation we had was very memorable, he and his company somehow stuck at the back of my mind.

Fast forward to my role at Fuji Xerox. I recalled that 5-minute episode of past encounter with him. I googled his company and decided to give him a call and request a quote for a web design project. What a quick turnaround time!

Without me explaining too much, he understood the brief and scope of our project. He's a true expert in design and web usability. He doesn't do design for it's own sake. But cleverly draws an awesome balance between form and function - an important principle in web interfaces for large commercial enterprises.

He is also very good at following through. He has the ability to anticipate future design and backend implementation constraints and is very generous in sharing his knowledge until the web design goes 'live' to ensure his clients achieve success. He gives so much more of his time and expertise.

I've come across design vendors who ripped off the companies I've worked for off and promised I wont go back to them. In my books, no one beats Jonathan in terms of price, speed and the overall value he brings to any company wanting to do business relationship with him. No one even comes close. His company (S3Group) is now top of mind for me when it comes to web design.

Matthew Aaron

UX Strategic Consultant, BEN Consulting

I have worked with Jonathan for many years, and he has always been the consummate professional. As a business contact, he is always available, and bends over backwards to satisfy the requirements on the job, being it cost, speed or technology.

Jonathan has always delivered for me, in a comfortable and efficient manner. Any difficulties we have come across have been reasonably worked out with little fuss. I continue to work with and develop my business with Jonathan and S3.

I recommend Jonathan without hesitation.

Joshua Flannery

Founder & CEO, Innovation Dojo

It is very difficult to find someone that can operate effectively within a government organization but is also a legitimate entrepreneur with experience starting a tech startup and successfully raising Venture Capital etc.

Whilst we officially worked in different teams, Jonathan overdelivered in his main role which enabled him capacity to volunteer working alongside our Sydney Startup Hub team in the design and delivery of programs and platforms that bring benefits to the 480 startups within our hub and can also be accessed by startups beyond the hub and across the state of NSW.

Jonathan is well respected by the startup ecosystem community and seen as a go-to government employee who gets it from the startup perspective.

I do not hesitate to recommend him.

Maria Zoras-Christo

Ex-General Counsel, Daikin Australia

The most refreshing aspect of working with Jonathan and his team at S3 is the can do attitude. Despite the various challenges presented during our projects Jonathan always approached then with a positive attitude toward resolutions.

I would highly recommend Jonathan.

Angelique Mentis

Founder & CEO, Parking Spotz

Jonathan has been an absolute pleasure and guiding light to work with in an incredibly detailed and diligent government process.

Jonathan's commitment and passion for entrepreneurship shines through and he always does it with a smile, kindness and brilliant insight.

Delighted to have been able to work so closely with Jonathan and highly recommend his skill sets in commercialisation and entrepreneurship.

Matthew Proft

Director Precints, UTS, Former Director of Tech Central

As a experienced founder, (Jonathan) has brought a rich understanding of the challenges and opportunities that a Startup faces and a unique capability to translate those for a public sector organisation with little direct experience in the challenges of early stage businesses.

Jonathan is goal driven and was instrumental in our team receiving more than 500 detailed applications from startups, as well as the assessment and review process that lead to over 200 Startups receiving funding through Jobs for NSW.

Vince Man

Business Advisor, 366 Advisory

Jonathan is one of the most passionate entrepreneur I have met. He is obsessed with helping first-time startup founders in getting their ideas off the ground, offering massive support and sharing his extensive startup experiences with his clients.

Whenever I recommend a client to him, he won't fail me and is able to deliver results every single time. If you have a startup idea, and you want accelerated growth and learn about funding know how, Jonathan is definitely the go-to-person.